Walmart helps people around the world save money and live better — anytime and anywhere — in retail stores, online and through their mobile devices. Demonstrate the brand promise of helping people save money so they can live better, also support
a seamless, competitive, multi-channel experience. Improve the brick and mortar store shopping experience.
Goal of the Apps
The goal of walmart mobile apps is to provide a seamless, competitive, multi-channel experience to customers.
- Users want some degree of familiarity, but also find delight in novel or fun ways to interact with content on their iPhone.
- Users view the iPhone as ‘their’ version of the internet.
- Users expect that an app will surpass the experience available on the web.
- Users want to see local store availability.
- Users need the ability to search and browse product catalog effectively.