Google Payments is a platform for all google entities, where money flows in and out of the system. AdWords is a product where money flows in, while AdSense is a product where money flows out. These products use this platform.
Goal of the Payments Platform redesign
One of the biggest benefits of integrating with Payments Platform is its instant global reach. Products such as Google Adwords, Google AdSense, Google Music, Google Analytics and Google Play etc. leveraged this platform to launch internationally
in 2011 and saw great results.
Responsible for redesign of Google’s payments and billing UI/UX for products such as Adwords and Adsense (for International Markets such as Brazil, China, South Korea, Russia, Android Market). Worked closely with a team
of UX designers, user researchers and cross-functional teams in terms of conducting preliminary user research, detailed UI/UX design and delivering iA, flows and mocks for implementation. Worked closely with product teams on detailed flows completing
users' credit check, background verifications and payment sign up. Also responsible for designing a consistent UX language across a variety of forms of payments, as well as tackling existing usability issues.
Critical Findings in legacy Payments platform
- Users were confused with inconsistent experience.
- Resulted in lot of customer support calls.
- Very long payment sign up process. Due to this many account setups were not completed.
- Third party payment integration was not seamless with legacy platform.